![]() ![]() Determine the ideal send times by using A/B testing. For example, lunch time and early evening are common times people are on their phones. It is important to send out messages when your users are active and already on their phones. Timing : Consider not only the frequency of your push notifications, but also the time of day.You want users to be receptive to your message, therefore knowing your audience is key in leveraging push notifications to foster engagement. A great way to find out more about your users is by implementing a “preference center” within your app, allowing users to select the subject matter they want to get push notifications about and when. Frequency : To send or not to send? The answer to this question lies in your understanding of the app audience and their expectations. ![]() So if quality, timing and relevance of a company’s message are important, how does this translate to your app communication?Īn effective strategy to be useful, as well as engaging, with your app is through push notifications : Only 9% of users will stay on a mobile site or app if it doesn’t satisfy their needs (for example, to find information or navigate quickly). That context provides critical insights into consumer behavior-and therefore powerful clues for how you can be most relevant and useful for people in their moments of need”.īut what happens if you are not useful? Without utility, consumers will not only move on, they actually might not ever come back. As Google says, “With mobile we’re able to add a rich understanding of context to consumers’ underlying intent. That means connecting people to what they’re looking for in real time and providing relevant information when they need it. You need to be useful and meet users’ needs in critical moments. Increasing mobile app engagement begins with these micro-moments and, arguably, the most important one in this case is Be Useful. They introduced the term micro-moments to discuss how we should reach customers on their phone and here are three essential strategies: According to Google, “micro-moments are the new battleground for brands”. In those moments, consumers expect brands to address their needs with real-time relevance. The goal of your app is to help people take action in their immediate moments of need. Think of it this way, if version one of your mobile app was just a good looking exterior, the following versions will be an in depth system of engagement. Forbes states that “building and delivering great mobile experiences will be the beating heart of your customer engagement strategy for the next 10 years.” To do so requires development strategies that connect app functionality and experience with people’s intent and mobile behavior. To make an app sticky, it needs to keep users engaged and ensure repeat usage. These two metrics combined determine an app’s “stickiness” – how engaged and loyal users are for a specific app. how many users return within 3 months of the first session). Retention, on the other hand, focuses on the percentage of app users who return to the app (e.g. More specifically, engagement refers to how active users are on the app (e.g. While both are subjective metrics, high engagement and retention make for a successful app. ![]() You should focus on these two metrics: mobile app engagement and mobile app retention. So, how do you get people to download your app, and even more importantly, keep using it after initial installation? The ideal app is useful, engaging, even addictive, so that people see it as an indispensable part of their daily routine. And when it comes to new downloads, only 3.3% of Android apps and 3.2% of iOS apps still had active users after 30 days. Most people only use 6 to 10 apps each week. However, simply having an app is not enough to win over mobile users. According to recent data, nearly half of small businesses are expected to adopt a mobile app by 2017. Companies of all sizes are seeing the benefits of having a mobile app. I have already developed android application which starts service when application starts.Ĭurrently when application starts, it creates sticky notification in notification area as shown in screenshot.The mobile industry is booming, and mobile apps are completely dominating this arena. ![]()
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